PrintingNews.com

Pageflex, a division of Bitstream Inc.announced the immediate availability of Pageflex Studio ID, a desktop variable data publishing (VDP) plug-in for Adobe InDesign CS4. This newest offering in the Pageflex product line marries the company’s more than dozen years of industry-leading expertise in variable composition to the visual power and graphic creativity of Adobe InDesign. The plug-in will be available for both Macintosh and Windows platforms.

Pageflex Studio ID enables users to design, setup, and run variable data projects directly in InDesign CS4. No conversion to a Pageflex format is necessary.

“Pageflex Studio ID offers Adobe InDesign users a wonderful opportunity to begin working with Pageflex while staying in the InDesign creative environment that they are familiar with. This is especially important for the Macintosh graphic design community that has always been hesitant to try Pageflex products on the Windows platform,” comments Anna Chagnon, Bitstream President and CEO. “We are excited to introduce the creative Macintosh community to the power of Pageflex for developing one-to-one communications.”

“One of the goals of InDesign is to increase our customers’ productivity and improve workflows. Now, with Pageflex Studio ID, InDesign users have the ability to use Pageflex’s popular variable data capabilities without leaving the InDesign workspace,” said Lynly Schambers-Lennox, Senior Product Marketing Manager for Adobe InDesign.

Pageflex Studio ID produces database-driven personalization of graphically-rich documents. The InDesign application becomes project central for VDP campaigns, giving users access in one project file to multiple related templates and assets. Users can simply create one set of variables and variable business rules and then apply them to any template in the project. This centralization of a project is a hallmark of Pageflex variable data applications and saves time and cost by eliminating the need to re-create components for each template.