Exclusive Report from World Advertising Research Center (WARC) and HP on Driving Marketing Effectiveness Through Digital Packaging
New report, is an analysis of successful case studies that use packaging as lead media, with a focus on those that utilise variable product packaging through digital printing.
November 15, 2021
Recent research from the World Advertising Research Center (WARC) shows that packaging is the 2nd most effective media channel (just after videos) — but 95% of brands are unaware or resistant to the opportunity.
Download this exclusive report from WARC and HP and get the knowledge and resources to help educate brands about what they have to gain with digitally-printed packaging. Attract brand decision-makers and remove adoption barriers with quantitative, industry-proven data.
As a label and packaging converter, you’ll be prepared to lead the conversation around how metrics like sales, market share and ROI are being driven by real brands leveraging HP digital packaging as a marketing tool.
Recent research from the World Advertising Research Center (WARC) shows that packaging is the 2nd most effective media channel (just after videos) — but 95% of brands are unaware or resistant to the opportunity.
Download this exclusive report from WARC and HP and get the knowledge and resources to help educate brands about what they have to gain with digitally-printed packaging. Attract brand decision-makers and remove adoption barriers with quantitative, industry-proven data.
As a label and packaging converter, you’ll be prepared to lead the conversation around how metrics like sales, market share and ROI are being driven by real brands leveraging HP digital packaging as a marketing tool.
