Dscoop7 Business Track Offers Education for CEOs and Sales Leaders

Dscoop (Digital Solutions Cooperative) has announced two speakers for the Dscoop annual conference who will offer education on leadership and sales to CEOs, owners, and sales and marketing leaders of print service providers. Dscoop7, taking place March 22-24, 2012, at the Gaylord National Hotel and Convention Center in Washington, D.C., will feature Neil Giarratana and Gerry Layo.

"Dscoop caters to our members' needs, and what we've heard is that CEOs and sales leaders are looking for education on leadership and business development to guide their company through these challenging times," said Craig Curran, Dscoop7 chairman and vice president of sales at Nosco. "We are continuing our commitment to secure cutting-edge thought leaders that help printers think differently about their business, and both Neil and Gerry have a strong understanding of our industry and what it takes to grow a business."

Giarratana was active for more than 32 years as a CEO in diverse industries, including consumer goods and consulting. Since retiring, he regularly speaks and consults, and has published a book, CEO Priorities, Mastering the Art of Survival at the Top. Giarratana is a graduate of Stanford University and received an MBA from Harvard Business School.

His sessions, "CEO Priorities: The Art of Survival at the Top" and "Performing at the Top as a CEO," cover CEO tenure and common obstacles to survival. He will share problem-solving techniques that can be used to ensure years of successful CEO performance. Giarratana will also lead a case study workshop, which is a must-attend for all CEOs and owners.

Layo leads Sales Coach International and coaches companies to greater sales and profits. As the founder or co-founder of five companies, Layo has built sales organizations from five people to 1,500. He is the author of Smart Selling—You Gotta Open 'Em Before You Can Close 'Em!

Layo's session, "The Sales Shake-Up: 10 Laws to Regain Control of Sales," explores the foundations to a sales team's success: talent, training, compensation and culture. His 10 laws are tied into real-world examples from the front lines of sales leadership and directly affect top-line sales growth.