Proforma Hosts its Annual Elevate Event at the 2022 PPAI Expo in Las Vegas

Proforma, the $500 million technology and business success leader, partnered with the Promotional Products Association International (PPAI) last week to hold its exclusive networking and educational event, Elevate.

Last year’s in-person meeting was canceled in response to the pandemic so Proforma and its partners were excited to kick of 2022 together! Elevate and the PPAI Expo combined made up the largest meeting of suppliers in the industry with more than 1,000 in attendance. These knowledgeable exhibitors proudly featured more than 100,000 promotional products, curated based on the latest industry trends.

“Proforma’s 300 Elevate attendees engaged with interactive supplier sessions and took part in celebrating the first of eight technology releases scheduled for 2022,” Explained Proforma Chief Marketing Officer, Billie Jo Mathusek. “They even got a first-look at Proforma’s latest sales and marketing resources which are instrumental in the double-digit growth projected for this year.”

As the organization looks to the future, Proforma also celebrated the release of ProStores University, the industry's only training and certification program for its proprietary eCommerce platform.

“ProStores University will offer a systematic approach to providing this training and provide a pathway to become a certified eCommerce Consultant,” said Proforma Chief Strategy Officer, Stan Maxwell. “The reaction of our owners has been overwhelmingly positive, with many of our courses reaching capacity within a few hours.”