Bitly Acquires QR Code Platform Egoditor
The acquisition expands Bitly’s position as a global Software-as-a-Service (SaaS) company that enables hundreds of thousands of organizations to engage their customers and millions of people to connect with digital experiences.
Bitly Inc., the world’s leading link management platform, announced today the acquisition of Egoditor GmbH, the world’s leading QR code platform. The acquisition expands Bitly’s position as a global Software-as-a-Service (SaaS) company that enables hundreds of thousands of organizations to engage their customers and millions of people to connect with digital experiences. Bitly is also introducing its Customer Connections Platform, an all-in-one link management, QR code and link-in-bio platform, developed based on the feedback from the company’s customers.
What the Acquisition Means
Post acquisition, Bitly will have over 325,000 paying customers, more than 5 million active users, close to 20 million website visits, and more than 10 billion clicks and scans every month. The combined company will have approximately 180 employees, is profitable, growing quickly and has achieved over $75 million in ARR.
“We’re leveraging Bitly’s high growth position in link management to move strategically into closely related categories, such as QR codes and our recently launched link-in-bio offering,” said Toby Gabriner, CEO of Bitly. “We saw tremendous response from customers for our own early-stage QR code offering. The acquisition of Egoditor, the leading company in the space, is a natural next step in Bitly’s evolution and marks an exciting growth area for the company. Combining the two entities allows us to introduce synergistic products within a single unified platform, tap into accelerating markets, and expand our global footprint.”
“We saw tremendous response from customers for our own early-stage QR code offering. The acquisition of Egoditor, the leading company in the space, is a natural next step in Bitly’s evolution and marks an exciting growth area for the company.”
Toby Gabriner | CEO of Bitly
Headquartered in Bielefeld, Germany, Egoditor provides customers with an end-to-end solution for the design, delivery, management, and analytics of QR codes. Egoditor’s products include its flagship QR Code Generator, as well as other various properties.
“We are extremely proud of what we’ve built at Egoditor and are excited to integrate our QR code platform into Bitly’s link management and link-in-bio offerings to enhance and facilitate the customer experience with an all-in-one solution,” said Nils Drescher, co-founder of Egoditor. “Bitly’s mission to be a catalyst for connections matches perfectly with our goal to help customers connect the physical and digital worlds.”
“Bitly’s mission to be a catalyst for connections matches perfectly with our goal to help customers connect the physical and digital worlds.”
Nils Drescher | Co-founder of Egoditor
Introducing the Customer Connections Platform
Bitly is also introducing a new comprehensive Customer Connections Platform in response to the growth trajectory of the link-in-bio market, the rapid global adoption of QR codes, and customer feedback for a unified solution for “everything link related.”
Through a mix of new product launches and strategic acquisitions, Bitly is solidifying its path to a unified “all-in-one” SaaS platform offering with three separate, but integrated products: link management, QR codes, and link-in-bio. The Customer Connections Platform will enable users, brands and businesses of all sizes to engage their customers anywhere at scale. Audiences can discover and explore more content, and companies can use branded links and QR codes as a trusted gateway for delivering critical notifications, information, and experiences.
Bitly continues to be supported by majority investor, Spectrum Equity, a leading software and information services growth equity firm, and is represented by Pete Jensen and Parag Khandelwal, on the Board of Directors.
