Print Geeks

Almost a year ago in the June/July 2020 issue of WhatTheyThink, I wrote about being an industry of geeks writing: “The printing industry is full of geeks. We obsess over the minor details of putting drops of ink on paper, metal, wood and everything else. We obsess over building finishing departments that transform printed material into finished products. We get wide-eyed over the latest machinery. We ogle over high-speed presses with inline finishing like it is a McLaren at a stop light. Being a print geek transcends organizational rank and is a trait of owners, sales reps and operators—everyone.“

WhatTheyThink has always weaved in technical topics within our overall coverage but until now we have not had a dedicated area that focuses on key areas print geeks care about: print production optimization, color management, process control and technical operational best practices.  At the beginning of May we launched a new special section that we’ve playfully named “Print Geeks."

The WhatTheyThink "Print Geeks" section focuses on the inner-workings of the processes and technology used to create print in today’s ever-changing industry. Thought leadership and educational content focuses on print production workflow, color management and process control. "Print Geeks" is a place where ideas on the technical and operational processes concepts are presented, exchanged and debated.

We have teamed up with leading industry technical consultants to be our “Resident Print Geeks." Our inaugural resident print geeks are Jim Raffel and Shelby Sapusek of ColorCasters and Dan Gillespie of Alder Technologies. This team, along with the WhatTheyThink editorial team, will provide the ongoing direction of the section.

Our goal is to provide an environment where ideas can be shared, exchanged, debated—and most importantly—learned from one another so that together we can continue pushing forward as one united community. Join us: https://whattheythink.com/print-geeks/