Looking Down
A floor graphics application gallery
In this photo gallery, we highlight some recent floor graphics projects that display graphics providers have produced. These application galleries are intended to serve as “food for thought” in developing creative applications for clients.
Gotta Dance!
Decal Doodle in Fairhope, Ala., produced this wedding dance floor graphic on a Roland DG TrueVIS VG2-540 54-inch printer/cutter. It was designed by Amber Ivey Fine Art and printed on 6-mil. Rad Grafix Printable Vinyl Wall Film. Wedding planner Jenna Laine Weddings worked with designer and florist Wildflowers Fairhope to create a luxurious floral environment. The tent and rentals were provided by SOHO Event Rentals. (Photo credit: Rae Leytham Photography)
The Hole Truth
Affix of Japan created a mock manhole cover by printing a texture on cardboard using a swissQprint Nyala UV printer. Textured print with a glossy finish (varnish printing) gives the surface a realistic look and feel.
Mind the Gap
Hastings-based Links Signs produced a series of attention-grabbing graphics at London Underground stations to celebrate the Euro 2020 football tournament. (Euro 2020 had been due to take place in the pandemic year but was delayed.) Wembley Stadium was one of the venues selected to host games, and to mark this special occasion, Transport for London (TfL) approached Links Signs to produce a series of themed graphics to accompany fans as they travelled across London to the stadium.
Graphics were installed at King’s Cross and Paddington stations as well as Baker Street, London Bridge and Wembley Park Tube stops.
Links Signs worked with the commercial team at TfL and its agency to create a series of innovative and attention-grabbing wall graphics as well as football pitch floor graphics. All the graphics were printed on Drytac Polar Grip polymeric self-adhesive vinyl, paired with Drytac Interlam Pro Emerytex which is fully approved by TfL and carries all the required fire and slip certifications and ratings for public spaces. Links Signs used an HP Latex 570 and carried out installation of all the graphics over a period of five nights.
ARt Installation
Richmond, B.C., design and graphics business Premier Graphics, produced eye-catching graphics for an augmented reality (AR) art installation on the Cambie Street Bridge in Vancouver. The project brought to life a vision by artist Jessica Angel, who wanted to mix colorful graphics with AR to “extend” the Cambie Street Bridge into a 19,000 sq.ft. public art installation for the Vancouver Biennale exhibition.
Angel’s design featured a huge, two-dimensional vinyl mural that wrapped the pedestrian walkway, supporting columns and underside of the bridge. AR took this a step further, with passers-by encouraged to download the Vancouver Biennale app and hold up their phone while walking through the walkway, which opened up a whole new dimension, transforming parts of the installation.
Premier selected Drytac Polar Grip white polymeric self-adhesive film for the printed film parts of the installation, as well as Drytac Interlam Pro Emerytex PVC overlaminating film for the floor graphics and Drytac Interlam Pro Matte pressure sensitive overlaminating film for the pillars and ceiling. All the graphics were printed on the company’s HP Latex R1000 Plus.
Drive My Car
FloorSignage recently launched DriveOn Graphics, wide format-print media designed to be applied to surfaces that support both vehicle and pedestrian traffic. It’s a retro reflective digital print media that can be applied directly to streets, parking lots and driveways providing motorists and pedestrians with clear visual communication in full color, and will stand up to the rigors of vehicular and pedestrian traffic.
DriveOn Graphics can be cut to shape and used as turn arrows, symbols and other traffic control and curbside messaging. The material is matte white and compatible with latex and UV flatbed and hybrid printers.
I am always on the lookout for new and creative printing applications and projects, be they small or wide format. Have you worked on something unique and of which you are proud? Feel free to share them with me at [email protected].