Jeff Hayes

Jeff Hayes has conducted numerous strategic market and product planning assignments for leading firms in the consumer imaging, office equipment, and production printing industries. Prior to joining InfoTrends, Hayes was the Director of Electronic Imaging Consulting at BIS Strategic Decisions. With experience in defining new business opportunities and applications for consumer electronics, document solutions, and related services, Hayes has provided research and analysis for Adobe Systems, Canon, Eastman Kodak, Hewlett Packard, IBM, International Paper, Lexmark, Ricoh, Sony, Toshiba, Xerox and other industry leaders. Hayes has extensive experience conducting primary research on customer requirements, determining the market potential for new printing and imaging products, and managing large, research-intensive projects. Mr. Hayes graduated cum laude with a B.S. in Economics from the University of Massachusetts.

Expertise:

• Strategic planning

• Market research and analysis

• Product concept testing

• Branding and distribution

• Consumer and professional photography

• Book publishing

• Office document technologies and services