XMPie, a Xerox Company

XMPie enables VDP, cross-media dynamic publishing applications—such as e-mail, PURLs and mobile communications— and Web-to-print storefronts. XMPie’s open, Adobe-based platform provides users with the strategic advantage of using one solution to create, deploy and track highly-effective variable data and cross-media campaigns, leveraging customer information to achieve dramatic returns on marketing investments. The software is scalable and modular, allowing users to start with an entry level desktop solution and move up to enterprise/server configurations, while leveraging and building on all prior work. It also allows an organization’s data, design and production staff to work in parallel on projects, keeping each discipline separate until binding for final production.